You don't have a sales problem...
You have a communication problem.
Revenue Is The Market's Response To Your Message.
New revenue comes from communicating value to the market with clarity. A message is measured by the response it generates. Cause and Effect. Revenue is the market’s response to how you’re communicating your value proposition. Revenue Is a Response to Value.
Start With The Customer's Psychology...
Do You Know Who You're Selling To?
Because revenue growth is the result of customer value, you win by building customer journeys that predictably create and communicate customer value. Every single touch point is an opportunity to create value.
Growth is never random. Just causality. Predictable revenue comes from cause & effect relationships. No accidents. Create customer journeys that compound customer value.
Control The Narrative. Perception Is Reality.
How do buyers describe the problem you solve?
Because feelings of fear are far stronger than logic, we move away from pain faster than we move toward pleasure. Communicate the problem and the unique value of your solution to your ideal prospect with clarity. Let them know that you have the strategy and a system for guiding them from their current situation to their ideal outcome. Articulate the desired outcome, the goal and the opportunity with details nobody else ever has.
What’s is it truly costing your buyers to continue without a solution?
Story Drives Reality....
Human to Human
Buying decisions are driven by human psychology, not technology, so we start by mapping the buyer psychology. Humans buy solutions to pain, and promises of a superior future from brands we trust. And we use storytelling to decide who we can trust and how fast we can entrust them with our hard earned resources.
What’s in it for me?
Humans can only afford to pay attention to things we perceive to be in our self interest. We’re self centered survival machines. It’s in our DNA.
Tell a Better Story
Story is the mechanism humans use to make sense of the world around them, and decide who they can trust. The brand story is the tip of the spear for the selling engine. It sets the frame on the customer journey enhancing perceived value.
All Roads Lead To Value.
Map The Customer Journey
01
MINDSET
02
MESSAGE
03
METRICS
Move The Needle On The Metrics That Matter.
01
MINDSET
Competition Is For Losers.
Polarize against the pack. Focus on factors and forces that will elevate you above the maddening crowds you compete against. Following the herd is a sure path to mediocrity. Not taking action, means you’re doubling down on the status quo. Business is one masterful game of communication that facilitates the value exchange. Consensus thinking produces average results. Polarize against the pack for exceptional results.
Never accept less than the maximum advantage at every touchpoint. Let us help you leverage leading models to ensure you’re always in pursuit of alpha strategically and mathematically.
02
MESSAGE
Message Moves Money.
Your value proposition is the bridge between your product and your market. Communicate with clarity to your ideal prospect the unique value of your solution. Express the result of the solution you sell and quantify the downside impact of the alternative. Put the desired outcome, the goal and the opportunity into words. Let them know that you have the strategy to accomplish their goals.
A message is measured by the response it generates. Sales is the market’s response to your message. Change the words. Change the response.
03
METRICS
What gets measured gets managed.
You can’t win by making bad decisions. You can only manage what you measure, so you better measure what matters. Put your customer journey under the microscope, so we can show you the message and metrics you need to hit your target. If your business is not constantly examined & reexamined from virtually every facet that can be measured, analyzed and improved…that business is under performing.
Map The Playbook Before Hiring The People...
Create, Validate & Scale Your Sales Process.
When You Ask These 5 Questions Your Journey Begins.
Even the best companies can grow revenue faster by mapping and measuring better buyer experiences starting with these 5 questions…
